4 Reasons Why ARGO IPA Is so Popular

4 Reasons Why the IPA Is so Popular

• They taste good.
  • Bitter is certainly a major factor when tasting an IPA, as the style employs an increased amount of hops which can add what is often described as evident, bracing and even aggressive bitterness.

• They’re “advanced.”
  • Bitterness in beer is not bad, and actually often provides a refreshing balance. Wouldn’t beer be boring if it was just sugary sweet? So perhaps enjoying an IPA does signify a state of advanced beer appreciation. Being able to sense not just the bitterness of an IPA, but the more nuanced contributions hops add to a beer, such as aroma and flavor happens over time.
  • They have lots of flavor.
  • When you drink an IPA, you experience a lot of different components, but your taste buds can really only tell you if what you are experiencing is sweet, bitter, sour, salty or umami. In this case, there might be some sweet and bitter, but when the taste of an IPA is paired with the aroma and golden color, you sense flavors like grapefruit, pine, roses, etc.
  • Science!
  • Science is certainly a major player in the IPA discussion, from hop variety development